Driven by the growing demand for naturally sweet fruit, healthier lifestyles, and the rise of plant-based alternatives, strawberries are at the forefront of the global berry boom. Strawberries have become the #4 indoor crop in the Netherlands, are increasingly being adopted by Canadian megagrowers alongside vegetable crops, and continue to gain traction in markets where vegetable production has reached capacity.

This surge in demand presents both opportunities and challenges for growers. As greenhouse acreage increases, new entrants are exploring the viability of soft fruit production, while established berry producers seek strategies to optimize yields, improve efficiency, and enhance crop quality. With the right approach, greenhouse strawberry cultivation offers a profitable and sustainable way to capitalize on this expanding market.


In our Strawberry Screening Guide, we’ll highlight some of the climate challenges for strawberry growers, and offer some suggested screen, ventilation and growing strategies for the rising star of soft fruit.