Course Description
Communicate for Lasting Change: Taking Your Strategy Beyond Raising Awareness
Join our transformative course designed exclusively for changemakers like you who are passionate about achieving their social change goals. We go beyond conventional approaches and dive deep into behaviora...
Course Description
Communicate for Lasting Change: Taking Your Strategy Beyond Raising Awareness
Join our transformative course designed exclusively for changemakers like you who are passionate about achieving their social change goals. We go beyond conventional approaches and dive deep into behavioral, social, and cognitive science to equip you with the tools to make a real change.
These sessions embrace scientific discoveries about human learning, cognitive processes, opinion formation, and driving action. Through dynamic and immersive sessions, our expert coaches will guide you through hands-on exercises that bring theory to life.
Enroll in this online workshop today and unlock the secrets to strategic communications rooted in science. Embrace the opportunity to connect with like-minded individuals, exchange ideas, and engage in peer-to-peer learning. Be prepared to revolutionize your approach to public interest communications and become a catalyst for transformative change.
Spaces are limited, so secure your spot now to embark on a journey of personal and professional growth. Together, let's harness the power of science and create a better future for all.
Who Should Attend:
This workshop is invaluable for communications professionals, public health leaders, nonprofits, public policy, social change advocates, behavioral scientists, and anyone to significantly enhance their strategic communication skills, deepen their understanding of behavioral science principles, and effectively drive social change initiatives. By participating in tailored workshops and gaining insights from leading experts, they will be better equipped to craft impactful messages, engage diverse change actors, and achieve organizational goals.
Learning Format:
These Zoom sessions embrace scientific discoveries about human learning, cognitive processes, opinion formation, and driving action. Through dynamic and immersive sessions, our expert coaches will guide you through hands-on exercises that bring theory to life. Immerse yourself in an energizing learning environment where you'll acquire the skills to craft compelling narratives, build strategic communication frameworks, and communicate with confidence and clarity. What does that look like in practice? It means you will develop and implement your strategic communications campaigns with a science-based approach to achieve significant and lasting positive behavioral change on a public interest issue.
Learner Outcomes
Learn How to:
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Apply a 6-point, science-based framework to your communications
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Build stories that resonate with the community you’re trying to reach
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Hone storytelling and communications skills to achieve a greater understanding of your organization’s mission and vision
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Develop an agile strategic communications campaign that accurately reaches the intended community
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Use design thinking and systems thinking to understand where to apply and leverage change
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Create meaningful calls to action that will move you closer to the change you seek
Notes
The fall courses consist of four sessions, with activities, readings, reflection questions and additional resources to help you plan and create your strategic campaigns. You’ll become part of an online community of other change agents where you can exchange ideas and enjoy peer–to-peer learning opportunities. All sessions are held on Zoom and recorded. To earn your digital credential in Essentials of Public Interest Communications, you must log in for and participate in each live course and successfully complete any assignments by specified deadlines. Recordings of sessions are intended for review purposes only. We’ll make use of Canvas, a popular learning management system. This is where you’ll find the assignments, archived recordings from class, and additional resources.
