Marketing Budget Calculator ✏️

Need a little help figuring out a marketing budget? Use this calculator for maximum ROI.

How many new customers or clients do you want to acquire this year?

What is the lifetime value of your average customer?

LTV or Lifetime Value is how much you expect your customer to spend over a lifetime with your company. Example: If your customer spends $10,000.00 a year and they stay a customer for five years, your LTV is $50,000.00.

How much of your LTV are you willing to spend to acquire that client?

The average growing business spends 5-25% on customer acquisition. If your gross profit margins are high, use a higher percentage (SaaS companies are a good example). If your margins are slimmer like a retail service company, use a smaller percentage.

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