We had a great time at ADA2025 in Perth last week! 🦷💡 From privacy compliance to performance marketing for dental clinics, the conversations were real, the questions were sharp, and the industry is clearly thinking forward. Thanks to everyone who visited us at the Alphawhale Ideas Lab and to the many vendors, organisers, hosts and dental community who made the event what it was! If you missed our free website consent checks and want to make sure your site is up to date with the latest healthcare advertising requirements, check out the link below. We’re here to help your practice grow, the right way. https://lnkd.in/gx7PpxEE Australian Dental Association - Lucy Ladbrooke Caseware - James M. Royal Flying Doctor Service of Australia Clinical Imaging Fair Health Care Alliance #DentalMarketing #HealthcareCompliance #HubSpot #GoogleAds #DigitalMarketingAgency #RevenueGrowth #APHRA #WebsiteCompliance #EventTracking #ConsentBanner #HealthAdvertising #DentalAdvertising
alphawhale
Online Audio and Video Media
Melbourne, Victoria 2,262 followers
Think bigger, dive deeper, grow better.
About us
Alphawhale is a digital growth agency with a fun and approachable team that will help you convert strangers into loyal customers. We are a Hubspot-Certified Platinum Agency Partner in both inbound marketing and growth driven design. If you'd like some help to grow with a clear strategy and measurable ROI we'd love to help. Sincerely, Team alphawhale.
- Website
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https://www.alphawhale.com.au
External link for alphawhale
- Industry
- Online Audio and Video Media
- Company size
- 2-10 employees
- Headquarters
- Melbourne, Victoria
- Type
- Privately Held
- Founded
- 2017
- Specialties
- UX, Process Improvement, Web Development, Consultant, operations, innovation, Service Design, Change Management, SEO, PPC Campaign, CRO, hubspot, SEM, PPC, Branding, and Advertising
Locations
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Primary
Get directions
1/387 Little Bourke St
Melbourne, Victoria 3000, AU
Employees at alphawhale
Updates
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Google Ads is great at spending your budget. Efficiently? Not always. One quick way to cut wasted spend: opt out of the Search Partner Network and Google Display Network on your search campaigns. By default, Google loves to expand your reach; often to placements that don’t convert well. Search Partner traffic is unpredictable, and Display placements for search campaigns? A fast track to burning budget. The fix: Go into your campaign settings and untick both options. Keep your search ads where they belong. On high-intent search results. A small change that can make a big difference. https://lnkd.in/gYtD6Hj6 #digitalmarketingagency #googleadstips #googleads
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It takes a special breed to master #agencylife. IYKYK.
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👶🎧 Mastering the art of the mid-meeting mute button—just another skill working parents never knew they'd need! Our founder Nick Montagu shared his take on work-life integration (because let’s be honest, balance is a myth). From video calls with baby backing vocals to redefining workplace flexibility, alphawhale is making sure careers and families thrive. Because if the past few years have taught us anything, it’s that work should fit around life—not the other way around. What’s on your ‘perfect role’ dream list that would make work actually work for you? 💭 #workfromhome #digitalmarketingagency #workingparents #supportthepod
Most brands waste 20% of their PPC budget. We help you optimise ✔️Channel spend (paid search vs paid social) ✔️Ad platforms ✔️CRM ✔️Lead tracking ✔️Marketing Automation. Reach out for Consult.
The Real "Work-Life Integration": Adventures of a two time parent. Three months into round two of parenthood, and I'm mastering the art of muting video calls seconds before a baby wail reaches soprano pitch. #ParentingHacks The silver lining of post-pandemic life? Working from home becoming mainstream just in time for our parenting life stage. Though I can't help but wonder, how did it take a global pandemic to bring on this cultural shift? And how on earth did working families survive from 2005 to 2019 while house prices went through the roof, the cost of living skyrocketed, and workplace structures remained stubbornly rigid under the patriarchal status quo? It's why I'm proud of alphawhale flexibility: ✅ WFH 4 days/week (translation: wear professional tops with trackie bottoms 80% of the time) ✅ Flexibility for school drop-offs and pick-ups (aka "the daily marathon") ✅ Additional leave for life's chaos moments (parent or not, we all need emergency "my house is imploding" days) ✅ Miscarriage support policy with additional annual leave and donations to organisations supporting pregnancy loss (because the harder parts of the parenting journey deserve acknowledgment too). Nothing says "professional" quite like strategically angling your camera to hide the mountain of unfolded washing or conducting negotiations while bouncing a baby as a toddler explores their musical instruments 🎸 Who else is riding this beautiful, chaotic, wouldn't-trade-it-for-anything rollercoaster of working parenthood? And what workplace changes do you wish had come sooner?
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Too often, customer acquisition gets reduced to clicks and conversions. But if that’s all you’re focusing on, you’re leaving money on the table. There’s a growth lever hiding in plain sight, one that can help you build trust faster and convert more prospects. In this blog post, we break down the simple strategy to unlock it and how to make it work harder for your brand. https://lnkd.in/gn8awaCR #PerformanceMarketing #EcommerceMarketing #GoogleAds #CRO
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Managing digital marketing shouldn’t feel like spinning plates while juggling chainsaws. At alphawhale, we bring clarity to the chaos. Our data-driven strategies cut through the noise and help you focus on what matters most; results that make stakeholders happy and your job easier. From more efficient ad spend, to strategies that align with key business goals, we’re here to make every cent work harder for you. Ready to shift from chaos to calm? Book a free sense-check audit now. https://lnkd.in/gYtD6Hj6 #PPC #GoogleAdsAudit #DigitalMarketingAgency #MetaAdsAudit
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What even is an alphawhale? In the investment community an ‘alpha’ result is one that’s above the expected return. Obviously, ‘alpha’ is borrowed from the Greek alphabet. If you rotate an ‘a’ it looks like a whale. Plus…. If you’ve ever been on a whale watching cruise you’ll know the joy and excitement when whales are spotted. That’s exactly how we want to make our clients feel, while helping them get alpha results. That’s it, nothing fancy. Perhaps your business could do with an alphawhale? #digitalmarketing #PPC #alphawhale
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If Google Ads efficiency matters to you, this could be the most important video you watch today. Unfortunately it's something we see impacting accounts more often than we don't, especially in industries with high CPCs. Think your account is safe? Let’s take a look. 👀🔎 https://lnkd.in/gYtD6Hj6
Most brands waste 20% of their PPC budget. We help you optimise ✔️Channel spend (paid search vs paid social) ✔️Ad platforms ✔️CRM ✔️Lead tracking ✔️Marketing Automation. Reach out for Consult.
Are you advertising on Google? Watch me explain search partner fraud in 40 seconds. How does it work: 1) Fraud advertiser runs display ad with clickbait offer; i.e. "unsold, never-driven cars almost being given away". This will cost them about 10-15c per click. 2) User goes to Fraud advertisers landing page which hosts legitimate ads from real advertisers 3) User clicks REAL ad; fraud advertiser gets a commission of up to 30% on the click, which in some industries is up to $15 4) Users get upset at the brands page they landed on because they can't find the clickbait offer. Most advertisers are unaware of this scam. It costs you money, wastes your customer service and sales team's time on bad-fit leads and should be illegal. We see it frequently in almost all industries with high cost per click. Think your ad account is safe? Want me to take a look? DM me or reach out to us at alphawhale
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Speed matters. 78% of customers buy from the first responder, and replying within 1-5 minutes boosts your chances of qualifying a lead by 80%. That’s why HubSpot + Aircall is the ultimate duo. Seamlessly connect your sales and support teams to respond faster, convert more, and build better customer relationships. Swipe through to see our top 4 reasons why they’re better together. #HubspotPartner #DigitalMarketing #HealthcareMarketing