A gym room with indoor cycling bikes facing a large screen displaying a cityscape. The wall displays the logos Les Mills and Montana Athletic Club. Blue LED lights illuminate the space.
  • Integrate Live & Digital Experiences

    Understanding the new member mindset needs of convenience and flexibility will provide the best of both worlds keeping members engaged and connected.

  • Minimize Member Intimidation

    Fear can hold members back from trying new workouts, but digital offerings create an opportunity to attempt new classes within their comfort zone.

  • Create an Experience That Matters

    Adding value, fun, and smoothness to members' lives will create a meaningful experience that will increase their likelihood of returning.

The key to longevity and success

In this webinar, Doug Mahlum, Owner/Operator at Montana Athletic Club, and Nik Herold, Customer Experience Director at Les Mills US, discuss strategies to improve member acquisition, engagement, and retention rates. Listen to real-world experiences and the impact omnifitness can have on any fitness business! Fill out the form at the top of this page to watch it on demand.
A smiling man with short light brown hair and a dark t-shirt stands in front of a blurred, rustic brick wall background.

Nik Herold

Customer Experience Director | Les Mills US

A middle-aged man with short, light brown hair, wearing a dark suit jacket and white shirt, smiles slightly against a plain gray background.

Doug Mahlum

Owner/Operator | Montana Athletic Club