Mistrust and miscommunication between sales and marketing can act like an anchor on your company's growth rate.
The key to avoiding or reversing this effect is implementing a framework of data-driven tools and practices that help sales and marketing teams work better together.
In this eBook, we teach you the science of marketing and sales alignment - how to implement six key elements for success - so that your teams can generate higher revenue, retain more customers, and achieve higher win rates.