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Design for Action

Artwork: The Office for Creative Research (Noa Younse), Design Sketch   

Throughout most of history, design was a process applied to physical objects. Raymond Loewy designed trains. Frank Lloyd Wright designed houses. Charles Eames designed furniture. Coco Chanel designed haute couture. Paul Rand designed logos. David Kelley designed products, including (most famously) the mouse for the Apple computer.

Read more on Change management or related topic Design thinking
A version of this article appeared in the September 2015 issue of Harvard Business Review.

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