What is social media content planning?

Social media content planning is the structured process of developing and organizing posts, stories, reels, and campaigns. It includes using editorial calendars, creative workflows, and audience data to ensure consistency, brand alignment, and optimal engagement across channels.

How do you create a social media marketing strategy?

A successful strategy begins with defining goals, identifying your audience, and selecting the right platforms. Then comes editorial planning, content development, and performance optimization. A social media marketing company will also incorporate audience insights, trend analysis, and conversion tracking into the mix.

How does social media marketing work?

Social media marketing works by combining strategy, content creation, and platform-specific tactics to connect with your ideal audience. A digital social media marketing agency uses organic posts, paid ads, and community engagement to build brand equity and deliver measurable ROI.

What does a social media marketing agency do?

A social media marketing agency develops and executes a custom strategy to help brands grow online. From content planning and campaign execution to audience targeting and performance tracking, agencies handle every aspect of organic and paid social media to drive brand awareness, engagement, and conversions.

What is social media management?

Social media management is the day-to-day execution of your brand’s online presence. It includes social media content creation, publishing, engagement, analytics, and community management—ensuring your brand shows up consistently and meaningfully across platforms like Instagram, LinkedIn, Facebook, and X.

Social Media Marketing & Community Management

Be the Brand They 👍🏼 Like, Share, and ❤️ Love

Keep your brand top of mind with tailored social media marketing strategies that encourage meaningful engagement, grow brand awareness, and drive more conversions.

Social Media Strategy

Social Presence That’s Authentically YOU!

Social media isn’t just about showing up—it’s about showing up with consistency and purpose. A strong strategy makes the difference between content that blends in and content that builds communities, drives conversations, and converts followers into customers.

Understanding market trends, audience behavior, and cultural nuances creates the right message that will reach the right people. When your brand consistently delivers relevant, inclusive, and value-driven content, you attract engaged followers who trust your expertise and are more likely to take action.

Audience Targeting

Find Your People

There is a niche for everything under the sun, it’s just a matter of finding yours. In depth audience research, social listening strategies, and data-driven targeting gives your social presence greater impact.

The result? More engaged followers who are genuinely interested in your brand and higher conversion rates by reaching people who are most likely to take action.

Content & Editorial Planning

Keep Your Brand in People’s Feeds—and on their minds

Always be posting. Consistency goes a long way when it comes to generating visibility and awareness of your brand. Pair that with a structured approach to planning your editorial calendars, and solid strategies for repurposing your content to work best on different platforms, and you’re on your way to being a social media super star.

Thought leadership Posts
Educational & How-To Content
Trend-Based Content
Product Announcements & Feature Spotlights
Event & Webinar Promotions
Research-Based Insights
Inspirational & Motivational Content

The team at Third Wunder focused on our needs using targeted and analytical methodologies others servicing our company in the past have missed. It’s this attention to detail that permitted Mohamed and his team to generate a well targeted product that serves our needs in ways we could not have imaged. It is a real pleasure to deal with true professionals.

Bob Katz
Founder – Revolution Acoustics
Philanthropic Foundations Canada worked with Third Wunder to create our 2024 national conference — the team was instrumental in developing our brand, digital infrastructure, and marketing tools for the entire conference experience. Throughout the process – from planning, to design, and execution – Third Wunder demonstrated the ability to be strategic and to be hands-on. We appreciate the team’s ability to troubleshoot and their drive to ensure that we could implement our vision and deliverables. We appreciate their diverse and hard-working team and look forward to continuing our ongoing collaboration with Third Wunder!

André Pawan Vashist
Director, Learning & Collaboration – PFC
Working with Third Wunder has been an exceptional experience for ANZTCT. Their team modernized our digital presence with a custom membership system, and an events calendar, while truly understanding our needs.

Prof Nada Hamad
President – ANZTCT
Thirdwunder is the one agency I’ve brought with me across a variety of projects for well over the last decade. They’ve consistently delivered projects that allow my team to function at a higher level.

Joey Tanny
Director of Marketing & Growth – ReviewStudio
We are absolutely delighted with the website designed by the Third Wunder agency team. We knew the project would pose some challenges, but the team skillfully overcame them with expertise and dedication. We are pleased with the final result, which meets our expectations perfectly.

Fatima Hamidi
CEO – Biyiy
Our experience with Third Wunder was very professional with staff that were knowledgeable both in technological and listening skills, while delivering a top-notch product and service.

Jody Lessard
Executive Director – NSCA

Community Management & Engagement

Develop your Brand’s Unique Culture

Communication is a two-way street. For your brand to thrive on social platforms, you need to stop talking at your audience and instead give them an environment where they feel comfortable talking and interacting with you.

Sharing and amplifying user-generated content not only improves brand visibility, it creates a culture of reciprocity that forges long-lasting relationships with your customers.

Third Wunder Social media community - Icon

Scale Your Engagement with Automation

Have Them Slide into Your DMs

Social media gives your customers a direct line of communication with your brand, don’t leave them on read. It’s now possible to respond to comments and messages in real time without having someone on-call 24/7.

Automation keeps you proactive in managing your online communities, helping you build stronger customer relationships and turn followers into brand evangelists.

HubSpot Agency Partner & Solution Provider

Helping You Do More with Your CRM

Managing social media shouldn’t feel like a guessing game. HubSpot is your all-in-one solution that ties your social efforts into your broader marketing and sales goals, making sure that engagement is generating real results for your bottom line.

As your HubSpot Solution Partner, we integrate its powerful social media tools into your strategy, making it easier to plan, execute, and track campaigns—all in one place. With automated publishing, social listening & engagement tracking integrated seamlessly into your CRM, you’ll connect every post to meaningful business outcomes.

More engagement. More conversion. More impact.

Your brand deserves more than just likes and shares—it deserves real, measurable growth. We don’t just manage your social media; we amplify your brand’s voice, foster genuine connections, and turn engagement into action.

With our strategic approach to content, audience targeting, and community building, you’ll see the difference in both brand loyalty and your bottom line.