ON DEMAND

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No excuses, just outcomes.

The pressure’s real: Do more with less. Make AI deliver. Drive results—fast. But with all the noise in the AI space, how do you separate hype from real impact?

You’ll hear from the experts who’ve been in your shoes—and one who’s led teams in even higher-stakes scenarios: Jocko Willink, retired Navy SEAL officer, leadership instructor, podcaster, and bestselling author.

Here’s what we’ll cover throughout our sessions:

  • AI that works in service: Cut through the noise. Learn what separates the real tools from the shiny distractions.
  • Tying AI to business goals: Lead from the front by aligning AI initiatives with your mission. No buy-in? No progress.
  • Measuring what matters: Forget vanity metrics. Focus on the KPIs that drive momentum and prove ROI.
  • Fitting AI into your current stack: No need to tear it all down. Get practical tips to make AI plug-and-play with what you’ve already got.

This is your call to lead with discipline, clarity, and extreme ownership. We’ll bring the playbook. You bring the mindset. 

Catch the Replay!

This event is perfect for VPs and Directors of Service, Field Operations, and Customer Support—as well as leaders driving AI, digital transformation, and innovation across service organizations.

SESSIONS:

Own the AI Conversation: How Service Leaders Can Drive Strategy, Not Just Adoption

AI is on every roadmap—but for service leaders, the question isn’t if you need it. It’s how you’ll make it work for your team. Will you build it in-house? Buy a ready-made solution? Or risk rolling out tech that doesn’t understand the job?

In this opening session with The Service Council, we’re setting the scene for one of the most high-stakes decisions in modern service leadership: the future of your AI strategy. We’ll dig into the data behind the build vs. buy debate and unpack the must-have capabilities for AI in service—think deep troubleshooting power, the ability to interpret complex schematics, Voice AI integration, and reading dense documentation like a tech’s second brain.

You’ll learn how to:

  • Make the case for AI that serves service—not the other way around
  • Align your decision with business KPIs, your AI council, and IT leadership
  • Avoid common traps that derail adoption and waste time
If you want to move fast, deliver results, and make service the strategic heartbeat of your org, this is the session that kicks it all off.

RECRUITS

John Carroll-2

John Carroll
CEO
Service Council

Gerardo Pelayo

Dr. Gerardo Pelayo, Ph.D.
VP of Research & Advisory

Service Council

Tim Burge-1

Tim Burge
Product Marketing Director
Aquant


The Power of Voice (and Beyond): Transforming Service with Aquant’s Agentic AI Platform

Get an exclusive first look at Aquant’s Call Assist—and so much more.

In a world where service success is defined by speed, consistency, and resilience, Aquant is changing the game with Agentic AI, intelligent, adaptable support that meets technicians where they are: online, offline, hands-free, or hands-on.

Join us for an inside look at Aquant’s latest innovations, including Call Assist and Offline Mode. This session is designed for service and IT leaders who want to turn service delivery into a data-driven, customer-centric advantage.

We’ll explore real-world applications of Call Assist in service, everything from triaging issues on the first call to capturing and scaling tribal knowledge in real-time. You’ll also see how Offline Mode empowers field teams to resolve complex problems even when there is no connectivity, and how Call Assist extends expert-level help to any phone line, requiring no logins or apps.

You’ll leave this session with:

  • A playbook for utilizing Voice AI and Agentic AI solutions for service organizations
  • Benchmarks for measuring real-world impact across digital and human channels
  • Practical use cases for applying AI in online, offline, and hands-free environments
  • A blueprint for scaling expert tribal knowledge across your organization at speed and at scale
Discover how Aquant’s Call Assist, Offline Mode, and Agentic AI capabilities can turn every technician and customer interaction into a strategic advantage.

RECRUIT

Edwin Pahk

Edwin Pahk
SVP Customer Success & Pre Sales
Aquant


KEYNOTE: Extreme Ownership in Times of Change: Leading with Accountability and Clarity

Leadership is no longer about maintaining the status quo; it is about driving change. Whether implementing new AI tools, navigating workforce transitions, or modernizing service operations, success depends on how leaders manage change.

Join Jocko Willink, retired U.S. Navy SEAL officer, bestselling author, and leadership expert, for a powerful keynote designed for service innovators. Jocko will explore how the principles of Extreme Ownership and the Four Laws of Combat Leadership prepare leaders at every level to navigate uncertainty, inspire accountability, and build resilient teams.

Through real-world examples and actionable insights, Jocko will reframe change management as an essential act of leadership. Attendees will leave with practical strategies for setting expectations, overcoming early inefficiencies, and using After Action Reviews (AARs) to continuously improve service outcomes.

This is not theory. It is a battle-tested framework for leaders who are ready to take ownership, drive adoption, and position their organizations for long-term success.

RECRUIT

Jocko Willink

Jocko Willink
Retired Navy SEAL, Co-Author of #1 New York Best Seller


AI Battle Drill: Build vs. Buy

In this AI Bootcamp session, we’ll arm you with the insights needed to confidently navigate internal debates around building vs. buying an AI solution. For CIOs and IT leaders, the pressure is on to deliver fast, scalable results without blowing the budget. We’ll cover what it takes to get a platform up and running, how to make a compelling case to the AI committee, and why service leaders are shifting toward unified platforms with proven ROI. Walk away with a checklist of the must-have features in your AI arsenal and a more innovative strategy for achieving service outcomes faster.

RECRUIT

Tas Hirani Federman

Tas Hirani
Director of Enablement
Aquant