Enterprises are challenged with finding authoritative information about software providers they can rely on to help shape decisions on existing and future software products. Access to an in-depth analysis based on reliable and objective research is essential to an organization’s success. Software providers that embrace and use authoritative research will benefit from its credibility and recognition that could negatively impact the total cost of ownership and return on their investment.
The Buyers Guide is independent research-based insights that evaluates software providers and their products. The guide is designed to help influence the market and support decisions with an RFI/RFP approach. The carefully crafted, best practice-based methodology called the Value Index draws on our independent research to provide software provider and product ratings and rankings. The Buyers Guide is a tool that assists enterprises in assessing software providers and helps them avoid making an unwise decision that could negatively impact the total cost of ownership and return on their investment.
Current and future market demands require authoritative research to achieve and maintain a strong market position. The Buyers Guide service offers marketing and sales team members the opportunity to understand better the market landscape and how best to promote their respective Buyers Guide ranking and ratings to retain or acquire new customers. The Buyer Guide provides the following value:
Provides evaluation of your company and product offerings compared to competitors.
Educates buyers on the strengths of your offerings in the context of their needs.
Demonstrates your commitment to using research to validate your offering.
Includes topic introduction and overall rankings of the software providers, summary of the evaluation categories and the rankings and ratings of software providers.
Includes the Executive Summary plus category and software provider information with the product and customer experience, up to three evaluation categories and provider profile.
Includes the executive summary and the in-depth analysis for every evaluation category and software provider, and analysis by five product and two customer experience categories.
Includes the performance summary, key strengths and a quote from the Research Director for a software provider.
The variety of packages and prices provide an opportunity to exploit the value of the Buyers Guide from marketing and sales, to refinement of your market and product strategy.
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