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CTOs, CIOs and IT directors in media who are responsible for digital transformations

Decision-makers who are looking to implement new technologies

Media executives who need to address rising content delivery demands

Managers who want to improve cost optimization and data management

Experts who are looking for content monetization strategies

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As media applications and workflows move from bespoke hardware to software defined constructs, they find a natural home in the cloud. We are seeing a trend and several industry initiatives where some workloads, either fixed or temporary, require a cloud-like deployment but at the edge or in the broadcast facility close to live production. This talk explores how sophisticated deployment fabrics enabled with GPUs and built for AI are finding a place in the media, entertainment &amp; broadcast industry.
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Speaker:
Chris Hampartsoumian, Customer Solutions Engineer, Google

On the cloud or at the edge? A flexible deployment fabric for media applications

Media companies rely heavily on data-driven decisions, which makes data quality crucial. This presentation provides a concise overview of creating reliable, scalable data pipelines in GCP. It focuses on practical techniques for data ingestion using Apache Kafka, workflow orchestration using Cloud Composer (Apache Airflow) and real-time data transformation and validation with Apache Beam in Dataflow.
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Speaker:
Krzysztof Kopieczek, Senior Cloud Architect, Software Mind

Ensuring data quality in media operations with Google Cloud

Find out how to leverage GCP’s AI and machine learning capabilities to personalize content and boost user engagement. This session provides you with proven strategies for automating content creation and optimization as well as generating AI-driven audience insights.
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Speaker:
Damian Mazurek, Chief Innovation Officer, Software Mind

AI-driven strategies for next-generation media creation and impact

This panel brings together data and cloud experts who will discuss techniques for effectively balancing cloud migration costs with business benefits. You’ll also learn when AI investments in the media sector start paying off and which digital transformation elements deliver business value the fastest.
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Moderator:
Laurence Mifsud, Global Head of Media and Entertainment, Software Mind
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Speakers:
Karol Trzaska, Lead Technical Architect, Warner Bros Discovery
Chris Hampartsoumian, Customer Solutions Engineer, Google
Damian Mazurek, Chief Innovation Officer, Software Mind
Jakub Maćkowiak, Data Architect, Software Mind

Panel discussion: Balancing innovation and ROI in cloud transformations in the media industry

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Based in London, Chris Hampartsoumian uses his experience in cloud, Edge, and AI technologies to enable Media & Entertainment companies on Google Cloud. His experience spans the evolution of video & broadcast, from the early days of streaming in the 2000s to the ongoing transformation driven by AI. Before returning to his hometown of London, Chris spent a decade in Singapore, where he held roles as Southeast Asia Regional Director for Accedo, ASEAN Technology Evangelist for AWS, and former engineering and support positions in the UK including at Sun Microsystems and dot-com era startup Groovetech.

Chris Hampartsoumian

A certified AI and machine learning (ML) architect with over 15 years’ experience, Damian has been overseeing the technology strategy and operations, while working with clients to design and implement scalable and effective AI and ML solutions. His extensive expertise in cloud computing has also enabled him to help numerous organizations leverage these technologies to improve operations and drive business growth. 

Damian Mazurek

Karol leads the development of Warner Bros. Discovery EMEA’s Addressable TV platform, transforming traditional broadcasting into personalized, household-level engagement using advanced data profiling. With over a decade of experience in AdTech and a proven track record of successful data-driven initiatives, he’s played a hands-on role in redefining how data powers modern media enterprises. 

Karol Trzaska

A cloud solution architect with over a decade of experience, Krzysztof has been consistently working with public cloud technologies, making cloud-native implementations second nature to him. While his journey began with Microsoft Azure, his expertise has grown over time to include other cloud platforms such as Google Cloud and has been further proven by such certifications as Microsoft Certified: Azure Solutions Architect Expert and Google Certified Professional Cloud Developer.

Krzysztof Kopieczek

A graduate of the Warsaw University of Technology’s Faculty of Electronics and Information Technology and a skilled data architect with over ten years’ experience, Jakub has successfully delivered numerous data projects and has been providing consulting services to new and existing clients across industries, including telco, finance and media. Jakub specializes in the implementation of new data ecosystems and enjoys exploring new tools and technologies to enhance the service portfolio.

Jakub Maćkowiak

As a business leader with over 25 years’ experience in the media, tech and entertainment product & service sectors, Laurence has held global responsibility for planning and implementation of go-to-market strategies and business development initiatives during his career. Along with extensive experience in team leadership, he is skilled in sales & staff management and well versed in the media industry, especially the broadcast space.

Laurence Mifsud

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Software Mind engineers software that reimagines tomorrow. For over 25 years, our skilled development teams have been accelerating digital transformations and boosting software delivery for companies of all sizes across different industries.

Boost your media company’s digital transformation

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Watch these conference lectures and learn how to drive innovation in the media industry through AI-driven insights, enhanced data quality and cloud-native solutions.

Driving innovation in media with the cloud and AI - Software Mind

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Driving innovation in mediawith the cloud and AI

Driving innovation in media
with the cloud and AI