Sign up to access the on-demand webinar - (Wo)man vs machine: If, how, and when to automate qualitative research

Presented by:

Samantha Bond, Research Manager

Together with Danone and Voxpopme - a video insight platform - we set out to discover whether automation is even feasible, and if so, what are the benefits and drawbacks for research professionals? What is the impact on the time, cost and quality of insights? Moreover, how do clients evaluate these trade-offs?

To sum up, in this webinar you will learn:

• Benefits and drawbacks of using research automation
• Can AI save brand managers time and money?
• How and when research agencies should consider automation
• 5 tips for incorporating automation in qualitative research