How Inbound can work for you.
Inbound costs 62% less per lead than traditional marketing.
You're probably wondering what Inbound strategies are and how they can be applied to your brand or business, here's a snapshot of the key points every top performing marketing and sales leader should consider:
- Inbound marketing uses marketing strategies and tactics that centralise around content marketing which attracts potential customers to your business, through the creation of value-added content.
- It is really a constant cycle of marketing strategies that operate like baited hooks to entice the personas and prospects that are most likely to be qualified by sales as real opportunities, once converted, the cycle repeats itself with continued engagement and value.
- Traditional inbound tactics like blogs, landing pages, social media engagement, webinars and videos are all digital. That’s good news for marketers because digital channels can be measured and monitored.